Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom.Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom.Read Less
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By carefully designing the way people can choose within a universe of options you can direct them to choices you think are good for them while preserving their freedom of choice. For example, when one goes to get a driver's license and is presented with the option to be an organ donor many more people will sign up to be a donor if that is the default option, even though they could easily decline with the click of a mouse or a mark with a pencil. On the other hand, if the default option is not to participate, many fewer will.
Nudge makes a good point, but it's not enough for a book. Check it out of the library. Read the condensed version. Just read this review and extrapolate. It's a useful premise but could have been fully communicated in a long magazine article. I could have stopped reading 1/3 of the way through and not missed anything.
Apr 23, 2009
I'd recommend this to anyone who wants to understand how change is orchestrated.
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