* NEW! Four broad new themes that have redefined both the news business and news audiences in recent years are woven throughout the new edition: the decline of mass media and the fragmentation of the mass news audience; the rise of strategic communication and new technologies of audience targeting; the rise of news negativity; and the news reform ...
* NEW! Four broad new themes that have redefined both the news business and news audiences in recent years are woven throughout the new edition: the decline of mass media and the fragmentation of the mass news audience; the rise of strategic communication and new technologies of audience targeting; the rise of news negativity; and the news reform movement. * NEW! An expanded, more comprehensive Chapter 1 replaces the introduction of the previous edition. The new Chapter 1 gives students a better introduction to the books organization and approach. * NEW! Thoroughly updated information on new technologies helps students better comprehend the dizzying changes occurring in the communication environment and how they are affecting the news business and news audiences. * NEW! Access to authors own website where students can find lists of web links provides students with resources so they can explore topics in greater depth. http: //faculty.washington.edu/bennett/ * Case Studies: These analyses focus on particular events to help students apply concepts to examples from real life. * Quotations from famous politicians and writers: These quotations engage student interest at the beginning o
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