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Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."

New Products Management 2014, McGraw Hill Higher Education, London

ISBN-13: 9780078029042

11th Revised edition

Hardcover

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New Products Management 2014, McGraw Hill Higher Education, London

ISBN-13: 9789814577106

11th Revised edition

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New Products Management 2014, McGraw Hill Higher Education, London

ISBN-13: 9781259254345

11th International edition

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New Products Management 2011, McGraw Hill Higher Education, London

ISBN-13: 9780071289238

10th Revised edition

Paperback

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New Products Management 2010, McGraw-Hill Education, New York, NY

ISBN-13: 9780073404806

10th Revised edition

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New Products Management 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072961447

8th Revised edition

Hardcover

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New Products Management 2005, McGraw-Hill Publishing Co., London

ISBN-13: 9780071244336

8th Revised edition

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New Products Management 2002, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072471632

7th edition

Hardcover

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New Products Management 2002, McGraw Hill Higher Education, London

ISBN-13: 9780071151627

7th Revised edition

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New Products Management 1999, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071175166

International 2 Revised edition

Paperback

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New Products Management 1996, McGraw-Hill Companies, Chicago, IL

ISBN-13: 9780256187786

5th Revised edition

Hardcover

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New Products Management 1996, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071144698

International 2 Revised edition

Hardcover

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New Products Management 1994, Irwin Professional Publishing

ISBN-13: 9780256121520

4th edition

Hardcover

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New Products Management 1991, Irwin Professional Publishing, New York

ISBN-13: 9780256114065

3rd Revised edition

Paperback

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New Products Management 1990, McGraw-Hill Companies

ISBN-13: 9780256082074

3rd edition

Hardcover

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New Products Management 1987, Irwin Professional Publishing, Homewood

ISBN-13: 9780256036411

2nd edition

Hardcover

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New products management 1983, R.D. Irwin, Homewood, Ill.

ISBN-13: 9780256028454

Hardcover

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