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New Media, Campaigning and the 2008 Facebook Election

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New Media, Campaigning and the 2008 Facebook Election - Johnson, Thomas J (Editor), and Perlmutter, David D (Editor)

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of ...

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