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My Life in Advertising and Scientific Advertising

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

My Life in Advertising and Scientific Advertising 1966, McGraw-Hill Education, Chicago, IL

ISBN-13: 9780844231013

Trade paperback

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My Life in Advertising and Scientific Advertising 1966, McGraw-Hill

ISBN-13: 9780071832823

Hardcover

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