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Originally published as Media Studies: The Essential Introduction, this bestselling textbook has been re-titled AS Media Studies: The Essential Introduction to reflect how the text is particularly suited for students of the new AS Level Media Studies syllabi. The authors, who are experienced teachers and examiners, introduce the students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences. This fully comprehensive and easy-to-use ...

Media Studies: The Essential Introduction 2001, Routledge, London

ISBN-13: 9780415236119