Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market

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Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market -

Morrison's work is required reading for any company eager to boost its bottom line and establish long-term brand loyalty with a segment of the population that currently spends an estimated $200 billion annually.

Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market 2004, Dearborn Trade, Chicago, IL

ISBN-13: 9780793186006

Hardcover

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