Marketing Research with SPSS

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Marketing Research with SPSS - McDaniel, Carl, and Gates, Roger

'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.

Marketing Research with SPSS 2006, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471755289

7th Revised edition

Hardcover

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