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Marketing Research: Within a Changing Information Environment W/Data Disk Pkg

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Marketing Research: Within a Changing Information Environment W/Data Disk Pkg - Hair, Joseph, and Bush, Robert P, and Ortinau, David J

Providing students with the tools and skills necessary to solve business problems and exploit business opportunities, this book balances primary and secondary information and the techniques and methods that underpin these two types of data. It also discusses research tools, and the practice of customer-based management.

Marketing Research: Within a Changing Information Environment W/Data Disk Pkg 2002, Irwin/McGraw-Hill, New York

ISBN-13: 9780072538397

2nd Revised edition

Hardcover

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