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Marketing Research: A Problem-solving Approach

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This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.

Marketing Research: A Problem Solving Approach 1998, McGraw-Hill Inc.,US, New York

ISBN-13: 9780079136701


Marketing Research: A Problem-solving Approach 1998, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071158626

International edition