Marketing: Real People, Real Choices

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Marketing: Real People, Real Choices - Solomon, Michael R, and Marshall, Greg W, and Stuart, Elnora W

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that ...

Marketing: Real People, Real Choices 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136054214

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Marketing: Real People, Real Choices 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131449688

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Marketing: Real People, Real Choices 2003, Prentice Hall

ISBN-13: 9780131088320

Unknown binding

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Marketing: Real People, Real Choices 2000, Prentice Hall

ISBN-13: 9780130213044

Hardcover

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