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Marketing: Principles and Perspectives W/Powerweb, 4/E (Paperback)

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Offers coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. This third edition includes an Internet Marketing chapter and continues to integrate the Internet throughout. It not only talks about what marketing is, but prepares the students to be marketers by involving them in interactive exercises.

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Marketing: Principles and Perspectives W/Powerweb, 4/E (Paperback) 2003, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780072860573

4th Revised edition

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