Marketing Modernism in Fin-de-Siecle Europe

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In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism ...

Marketing Modernism in Fin-de-Siecle Europe 1997, Princeton University Press, Princeton, NJ

ISBN-13: 9780691029269

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Marketing Modernism in Fin-de-Siecle Europe 1994, Princeton University Press, Princeton, NJ

ISBN-13: 9780691033334

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