Marketing Ethics - Brenkert, George G

"Marketing Ethics" addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing ...

Marketing Ethics 2008, Wiley-Blackwell

ISBN-13: 9780631214229

Hardcover

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Marketing Ethics 2008, Blackwell Publishers

ISBN-13: 9780631214236

Trade paperback

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