Marketing Ethics - Brenkert, George G

"Marketing Ethics" addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and moralityIdentifies and discusses a series of ethical tools and the marketing ... Read More

Marketing Ethics 2008, Blackwell Publishers

ISBN-13: 9780631214236

Trade paperback

Marketing Ethics 2008, Wiley-Blackwell

ISBN-13: 9780631214229