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Marketing Destinations and Venues for Conferences, Conventions and Business Events

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Marketing Destinations and Venues for Conferences, Conventions and Business Events - Rogers, Tony, and Davidson, Rob

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side ... Read More

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