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Marketing Aesthetics - Schmitt, Bernd, and Simonson, Alex, and Peters, Tom (Introduction by)

By creating a unique corporate aesthetic, successful companies sit firmly atop their highly competitive markets. In this book, two of America's business and marketing experts offer a strategy for managing a company's total aesthetic output, showing how any organization can differentiate and elevate itself above its competition. 50 photos. 25 ...

Marketing Aesthetics 1997, Free Press

ISBN-13: 9780684826554