Managing New Product Innovations - Sounder, William E, and Souder, William E

Finally, a total management system for all aspects of the new product process, from conception to commercialization. This pragmatic book highlights the conditions and factors that guarantee new product success. It will help innovators implement their ideas and help managers turn the results into profits.

Managing New Product Innovations 1998, Lexington Books

ISBN-13: 9780669108095

Hardcover

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