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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

Made to Stick: Why Some Ideas Survive and Others Die 2007, Random House, New York, NY

ISBN-13: 9781400064281

Hardcover

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Made to Stick: Why Some Ideas Survive and Others Die 2007, Random House Audio Publishing Group, New York, NY

ISBN-13: 9780739341346

Audiobook CD

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Made to Stick: Why Some Ideas Survive and Others Die 2007, Books on Tape

ISBN-13: 9781415935538

Audiobook CD

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