Kinderculture: The Corporate Construction of Childhood
For corporate America, children--and their parents' money--are one of the most targeted groups in our consumer society. There are TV shows, movies, ... Show synopsis For corporate America, children--and their parents' money--are one of the most targeted groups in our consumer society. There are TV shows, movies, video games, toys, books, and restaurants that are specifically directed at children--all of which has produced a "kinderculture" run by marketing and advertising executives. Through a series of entertaining and insightful essays, (IT)Kinderculture: The Corporate Construction of Childhood (/IT) explores some of the icons that shape the values and consciousness of children, from Beavis and Butt-Head to Barney, from Disney movies to Nintendo. Contributors drawn from the fields of education, sociology, and popular culture analyze the profound effects and the pervasive influence of these corporate productions in a style parents, educators, and general readers will welcome. Arguing that the experience of childhood has been, with or without our consent, reshaped into something that is prefabricated, Shirley Steinberg and Joe Kincheloe bring home to readers the impact our "marketing blitz" culture has on our children--and on our beliefs about childhood.