About this title: These Laws are the rock-solid fundamentals of selling. Core principles include "Deliver Value First," "Ask Before Telling," "Become Your Own Brand," "Earn Referrals and Testimonials Without Asking," and "Create Loyal Customers." Written in his straight-talk style and drawing on his many years of sales training, Jeffrey describes the Laws and shows you how to put them to work to make sales easier, faster, and bigger.
Note: This is a general synopsis. Each listing is described below.