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Inventuring - Hatcher, Andrew, and Birkinshaw, Julian, Professor, and Buckland, William

Shows why business creation should be at the top of a company's strategic agenda and how to organize and manage it alongside other business development techniques. This book demonstrates how to build a business creation capability from scratch and how to embed it within everyday practices so that it becomes routine.

Inventuring 2003, McGraw-Hill Europe, London, England

ISBN-13: 9780077103798