Inventuring - Hatcher, Andrew, and Birkinshaw, Julian, Professor, and Buckland, William

Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain. "Inventuring "combines impressive academic rigor with the authors' extensive hands-on experience to give decision makers the tools they need to make ... Read More

Inventuring 2003, McGraw-Hill Europe, London, England

ISBN-13: 9780077103798