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International Marketing: Strategy and Management

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International Marketing: Strategy and Management - Gilligan, Colin, and Hird, Martin

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: * Stresses ...

International Marketing: Strategy and Management 2012, Routledge, London

ISBN-13: 9780415641135

Hardcover

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International Marketing: Strategy and Management 1986, Croom Helm

ISBN-13: 9780709938415

Unknown binding

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International Marketing: Strategy and Management 1986, Croom Helm, London, England

ISBN-13: 9780709938118

Hardcover

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