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International Business Plus New Mymanagementlab with Pearson Etext -- Access Card Package

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International Business Plus New Mymanagementlab with Pearson Etext -- Access Card Package

by Professor John Daniels, Lee Radebaugh, Daniel Sullivan, MD

About this title: An effective balance between authoritative theory and meaningful practice. "International Business" is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

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