Holiday Free Shipping & Special Discounts! Get the code »

Influence: The Psychology of Persuasion


Influence , the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend ...

Influence: The Psychology of Persuasion 2006, Collins Publishers, New York, NY

ISBN-13: 9780061241895

Revised edition

Trade paperback