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Improving Leisure Services Through Marketing Action - McCarville, Ron E

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Segmentation, analysis, communication, and marketing mix are just a few of the principles discussed in this introductory marketing text. The author guides the reader through the entire marketing process, focusing on two main points. Firstly, marketing is largely a circular process that begins and ends with the client. Secondly, marketing is ...

Improving Leisure Services Through Marketing Action 2002, Sports Publishing LLC

ISBN-13: 9781571674975

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