I-Cosmos: Might, Myth & Magic of a Brand

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Text in English & German. Apple Inc, the Californian computer company, has been marked by unparalleled success over the past three and a half decades. Like no other company, it has succeeded in shifting the focus of use from utility to coveted possessions when it comes to computers and electronic entertainment devices such as the iPod, the iPhone and the iPad. In addition, each of the products in the i-family have changed their product genres technologically and ergonomically to such an extent that not only have all ...

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