Packaging and selling are essential to getting new business. And marketing is especially important to the service-oriented hospitality and foodservice industries. To be successful in this field, students need to know what marketing strategies work; how to implement them; how to economically yet effectively advertise and promote their businesses; ...
Packaging and selling are essential to getting new business. And marketing is especially important to the service-oriented hospitality and foodservice industries. To be successful in this field, students need to know what marketing strategies work; how to implement them; how to economically yet effectively advertise and promote their businesses; and, of course, how to measure, evaluate, and stimulate consumer satisfaction. Hospitality Marketing Management covers these key areas and more. This revision of the classic text, Foodservice and Restaurant Marketing, examines the latest marketing strategies used in both the foodservice and hospitality industries. It takes students step by step through a successful advertising campaign, skillfully examines each of the major media, and helps students develop and implement practical marketing plans. It also provides proven promotion and public relations strategies that can keep hospitality and foodservice businesses in the public eye. Furthermore, this practical guide explains how to structure a business to build group sales and service.Students will learn how to develop competitive marketing plans aimed at the group market, as well as how to successfully implement and evaluate those plans. Packed with numerous examples and applications, this classroom tool discusses research methodology, sampling, survey instrument design, marketing audits, feasibility studies, and product development. It provides tips for menu design and pricing, insight into consumer decision making, and proven, easily applied management techniques. Hospitality Marketing Management combines valuable instruction on both hotel and foodservice sales and marketing techniques. It will serve as an essential tool for students striving to become top managers, as well as a useful reference for directors of hotel sales and managers of foodservice operation
Fair. Used books may show shelf wear and highlighting, marking. **SUPPLEMENTS: ACCESS CODES, CDS, WORKBOOKS (EVEN THOSE NOTED IN THE TITLE OF THE BOOK) ARE NOT GUARANTEED** Please contact us if you need to verify condition of specific item. Orders are normally processed within two business days, and shipping time normally can take anywhere from 5-7 days but can take up to 14 days depending on delivery location. PLEASE NOTE: We do not ship on weekends (FRIDAY-SUNDAY) or any national holidays.
Alibris, the Alibris logo, and Alibris.com are registered trademarks of Alibris, Inc.
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited, Baker & Taylor, Inc., or by their respective licensors, or by the publishers, or by their respective licensors. For personal use only. All rights reserved. All rights in images of books or other publications are reserved by the original copyright holders.