Great Store Performance: From Illusion to Reality

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For some retail leaders, intense competition and changing shopping patterns have created a radical rethinking of strategic focus. This has resulted in a fundamental shift from the traditional emphasis on the 4-Ps of the "marketing-mix" (product, price, promotion, place) to a focus instead on the overall shopping experience. This emerging shift has, in turn, places "good to great" performance as the governing vision and cornerstone of market advantage. Such a vision has been applied to every aspect of the company's ...

Great Store Performance: From Illusion to Reality 2006, Authorhouse

ISBN-13: 9781425935351

Trade paperback

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Great Store Performance: From Illusion to Reality 2006, Authorhouse

ISBN-13: 9781425935344

Hardcover

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