Great Store Performance: From Illusion to Reality

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Great Store Performance: From Illusion to Reality - Riskas, Thomas

For some retail leaders, intense competition and changing shopping patterns have created a radical rethinking of strategic focus. This has resulted in a fundamental shift from the traditional emphasis on the 4-Ps of the "marketing-mix" (product, price, promotion, place) to a focus instead on the overall shopping experience. This emerging shift has ... Read More

Great Store Performance: From Illusion to Reality 2006, Authorhouse

ISBN-13: 9781425935351

Trade paperback

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Great Store Performance: From Illusion to Reality 2006, Authorhouse

ISBN-13: 9781425935344

Hardcover

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