Global Marketing Management

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Global Marketing Management - Keegan, Warren J, and Alon, Ilan

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. *NEW- Chapter on Global e.marketing. - Students see impact of e-commerce on global marketing. *NEW- New Cases. Kodak vs. Fuji, Education of an Expatriate, CEAC-China and Ascom Hasler, Inc. - Provides ...

Global Marketing Management 2013, Pearson

ISBN-13: 9780136157397

8th Revised edition

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Global Marketing Management 2013, Pearson Education Limited, Harlow

ISBN-13: 9780273768685

International ed of 8th revised edition

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Global Marketing Management 2010, Pearson Education India, Delhi

ISBN-13: 9788131730911

7th edition

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Global Marketing Management 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130332714

7th edition

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Global Marketing Management 2001, Prentice-Hall, Harlow

ISBN-13: 9780130615060

7th International edition

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Global Marketing Management 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780139030239

6th edition

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Global Marketing Management 1998, Pearson Education (US), Upper Saddle River

ISBN-13: 9780130103369

6th International edition

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Global Marketing Management 1995, Prentice Hall

ISBN-13: 9780133591347

5th edition

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Global Marketing Management 1994, Prentice-Hall, Harlow

ISBN-13: 9780132971867

International 2 Revised edition

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Global Marketing Management 1989, Prentice Hall

ISBN-13: 9780133572605

4th Revised edition

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Global Marketing Management 1988, Prentice-Hall, Harlow

ISBN-13: 9780133572452

4th Revised edition

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