Global Gold: Planning for Profits in Foreign Markets

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Global Gold: Planning for Profits in Foreign Markets - Stanat, Ruth

A practical, step-by-step guide for executives who want to carefully evaluate and strategically plan an international expansion effort. The book explains how to determine if a product or service is appropriate for foreign markets, figure out which countries offer the biggest profits, and measure the expense of entering a market against the ... Read More

Global Gold: Planning for Profits in Foreign Markets 1998, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814404102

Hardcover

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