Glencoe Marketing Essentials - Farese, Lois Schneider, and Kimbrell, Grady, and Woloszyk, Carl A

Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. ...

Glencoe Marketing Essentials 2005, McGraw-Hill/Glencoe

ISBN-13: 9780078612572

Student edition