CEO Refresher The Best Books of 2007 "Classical rhetoric is the most powerful system of persuasion, perfected by the likes of Aristotle, Plato, and Socrates. While the discipline may not sound sexy, its timeless principles really work. Pure persuasion at its best, rhetoric has been long forgotten -- ignored in favor of manipulative tricks ...
CEO Refresher The Best Books of 2007 "Classical rhetoric is the most powerful system of persuasion, perfected by the likes of Aristotle, Plato, and Socrates. While the discipline may not sound sexy, its timeless principles really work. Pure persuasion at its best, rhetoric has been long forgotten -- ignored in favor of manipulative tricks masquerading as influence. "Getting Your Way Every Day" will change that. Author Alan Axelrod offers a new take on the classic strategies -- modernizing them and making them relevant to any business or social situation. Readers will discover how to: * argue persuasively and win without alienating opponents * build productive and profitable rapport * leverage the power of reason, emotion, and character for a more effective appeal * transform arguments from shouting matches into constructive discussions The book teaches readers how to understand their audience and turn that knowledge into a seamless argument that's guaranteed to work. With real-world anecdotes of the techniques in action, this enlightening and accessible guide reveals how anyone can get what they want."
New in new dust jacket. Alternate edition or International Edition, different cover and ISBN on the outside but same contents on the inside. Don't usually come with supplemental items like access codes or DVD/CD. Saves you a lot!
New in new dust jacket. INTERNATIONAL EDITION, brand New, International/Global Edition, MAY HAVE NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition. Please email us for INQUIRIES.
New in new dust jacket. Alternate Edition-International edition book! Actual ISBN is different but contents the same as US edition. Supplemental items may not be included, please contact us for more details"
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