Getting it Right the Second Time - Gershman, Michael

For some of the world's leading products and brands, this has been the key to success. It is hard to believe that Pepsi-Cola went bankrupt three times - that Marlboro, now the world's leading cigarette brand, barely survived when it was launched as a women's cigarette with a red filter tip or that the initial launch of the Timex watch brand was a ...

Getting it Right the Second Time 2002, Roli Books Pvt Ltd, New Delhi

ISBN-13: 9788174362384

Paperback

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Getting It Right the Second Time 1991, Addison Wesley Publishing Company

ISBN-13: 9780201567557

Trade paperback

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Getting it Right the Second Time 1991, Mercury Business Books, Cirencester

ISBN-13: 9781852511609

Hardcover

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