Gender and Candidate Communication: Videostyle, Webstyle, Newstyle

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Gender and Candidate Communication: Videostyle, Webstyle, Newstyle - Bystrom, Dianne G (Editor), and Bystrom, Diane, and Robertson, Terry, Dr. (Editor)

A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass ...

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