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Fundamentals of Copy and Layout

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Fundamentals of Copy & Layout - Book, Albert C, and Schick, C Dennis

A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool ... Read More

Fundamentals of Copy & Layout 1997, McGraw-Hill Companies, Lincolnwood, IL

ISBN-13: 9780844230221

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Fundamentals of Copy & Layout 1996, McGraw-Hill Companies

ISBN-13: 9780844230245

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Fundamentals of Copy and Layout 1990, NTC Business Books

ISBN-13: 9780844230306

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Fundamentals of Copy and Layout 1986, NTC/Contemporary Publishing Company

ISBN-13: 9780844230320

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