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Foundations of Marketing

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Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative ...

Foundations of Marketing 2016, Cengage Learning

ISBN-13: 9781305405769

7th edition

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Foundations of Marketing 2015, Cengage Learning

ISBN-13: 9781305655003

6th edition

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Foundations of Marketing 2014, Cengage Learning

ISBN-13: 9781285429779

6th Revised edition

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Foundations of Marketing 2012, South Western Educational Publishing

ISBN-13: 9781111580162

5th Revised edition

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Foundations of Marketing 2010, South Western Educational Publishing

ISBN-13: 9781439039441

4th edition

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Foundations of Marketing 2008, Cengage Learning, Boston, MA

ISBN-13: 9780618973378

3rd edition

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Foundations of Marketing 2007, Houghton Mifflin, Boston, MA

ISBN-13: 9780618705009

2nd edition

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