Extraordinary Graphics for Unusual Surfaces: Making the Most of Hard-To-Design Spaces
by Poppy Evans
An apple. A tube of mascara. A CD. A ski binding. All these things are products for sale -- requiring innovative designs that will imprint the ... Show synopsis An apple. A tube of mascara. A CD. A ski binding. All these things are products for sale -- requiring innovative designs that will imprint the manufacturer or the product in the consumers' mind. But finding a compelling, visual way to do so when working with non-standard design spaces is one of the most difficult challenges today's designers face. Extraordinary Graphics for Unusual Spaces presents dozens of innovative ways that professional designers have overcome these hurdles. Organized into sections including sports, fashion, consumables, and entertainment, the author pairs stunning images with explanatory text, detailing ingenious design solutions for everything from sneakers to clothing tags, bottles to event tickets. Top designers reveal how they came up with their ideas, the challenges they faced, and how they overcame those obstacles. The first book to focus on this critical topic, Extraordinary Graphics for Unusual Spaces offers creative visual inspiration and hands-on insight for graphic designers.