Experience Economy - Pine II, B. Joseph, and Gilmore, James H.

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways ...

Experience Economy 2011, Harvard Business Review Press

ISBN-13: 9781422161975

Updated edition