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Essentials of Marketing

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Essentials of Marketing - Lamb, Charles W, and Hair, Joseph F, and McDaniel, Carl

This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.

Essentials of Marketing 2011, South Western Educational Publishing

ISBN-13: 9780538478342

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Essentials of Marketing 2008, South Western Educational Publishing

ISBN-13: 9780324656206

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Essentials of Marketing 2006, South-Western, Mason, OH

ISBN-13: 9780324366075

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Essentials of Marketing 2005, Thomson South-Western

ISBN-13: 9780324316643

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Essentials of Marketing 2005, Thomson South-Western

ISBN-13: 9780324282900

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Essentials of Marketing 2004, Thomson South-Western

ISBN-13: 9780324282924

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Essentials of Marketing 2002, Thomson South-Western

ISBN-13: 9780324159530

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Essentials of Marketing 2000, Thomson South-Western

ISBN-13: 9780324043761

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Essentials of Marketing 1998, Thomson South-Western

ISBN-13: 9780538879262

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Essentials of Marketing South-Western, Mason, OH

ISBN-13: 9780538891257

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