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Electronic Media: An Introduction

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This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms. The new ...

Electronic Media: An Introduction 2012, McGraw-Hill Humanities/Social Sciences/Languages, New York

ISBN-13: 9780073526164

11th edition

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Electronic Media: An Introduction 2009, McGraw-Hill Humanities/Social Sciences/Languages, New York, NY

ISBN-13: 9780073378862

10th Revised edition

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Electronic Media: An Introduction 2009, McGraw-Hill

ISBN-13: 9780077481414

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Electronic Media: An Introduction 2009, McGraw Hill Higher Education, London

ISBN-13: 9780070169005

10th Revised edition

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