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For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today's Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached ...

E-Marketing 2013, Prentice Hall, Philadelphia

ISBN-13: 9780132953443

7th Revised edition

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E-Marketing 2013, Pearson Education Limited, London

ISBN-13: 9781292000411

International ed of 7th revised edition

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E-Marketing 2011, Prentice Hall, Philadelphia

ISBN-13: 9780132147552

United States ed of 6th revised edition

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E-Marketing 2011, Pearson

ISBN-13: 9780132806466

International ed of 6th revised edition

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E-Marketing 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136154402

5th edition

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E-Marketing 2008, Pearson Education (US), Philadelphia

ISBN-13: 9780132461849

International ed of 5th revised edition

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E-Marketing 2005, Routledge, Upper Saddle River, NJ

ISBN-13: 9780131485198

4th Revised edition

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E-marketing 2005, Prentice-Hall, London

ISBN-13: 9780131969025

4th International edition

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e-Marketing 2003, Prentice-Hall, London

ISBN-13: 9780131227934

3rd International edition

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E-Marketing 2002, Routledge

ISBN-13: 9780130497574

3rd Revised edition

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E-Marketing 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130322647

2nd edition

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