Driven: Inside BMW, the Most Admired Car Company in the World
by David Kiley
An exclusive look at one of the world's most successful automakers- and the mysterious family behind it BMW is among the most admired carmakers in ... Show synopsis An exclusive look at one of the world's most successful automakers- and the mysterious family behind it BMW is among the most admired carmakers in the world whose products inspire near-fanatical loyalty. While other carmakers struggle with falling sales, demand for BMWs continues to outpace production. Now, David Kiley- Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth- goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of the Quandt family compound in Bad Homburg to tell the story of Johanna Quandt- Europe's second-richest person, and one of the most powerful women in the world- and the fascinating story of a brand that enjoys the unwavering devotion of discerning drivers everywhere. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 15 years. He has been featured on Nightline, CNBC, CNN, and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4).