Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program

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Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program - Bodian, Nat G, and Bodian, Nat G He (Revised by)

Nat Bodian, a direct marketing veteran who remains on the cutting edge of the field, delivers tested guidance on all aspects of direct mail; card packs; mailing lists; list brokers, compilers, and managers; telemarketing; printing, production, and letter shop procedures; and mail-order print ad techniques. Full treatment of each topic helps you ...

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