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The big challenges faced by advertisers of big ticket items are discussed in this instructive look at specialized promotions aimed at big corporate spenders and buyers of high-priced consumer items.

Dimensional Promotions 2000, Watson-Guptill Publications

ISBN-13: 9780823066155

Trade paperback

Dimensional Promotions 2000, HarperCollins Design International, New York, NY

ISBN-13: 9780688169305