Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands - Wheeler, Alina

From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and ...

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