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Customer Relationship Management


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Customer Relationship Management - Buttle, Francis

This title views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology.

Customer Relationship Management 2003, Butterworth-Heinemann

ISBN-13: 9780750655026

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