Crossing the chasm: marketing and selling high-tech products to mainstream customers

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Crossing the chasm: marketing and selling high-tech products to mainstream customers - Moore, Geoffrey A, and McKenna, Regis (Foreword by)

This bestselling guide helped create a new game plan for marketing in high-tech industries. The revised edition has been updated with all-new examples to reflect the many advances in technology since the book's original publication.

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