In 1969 Marshall McLuhan observed that "today we live invested with an electric information environment that is quite as imperceptible to us as water is to a fish." He was convinced that the new electronic media shape not only the information they convey but also our very consciousness and that in order to actually perceive this a counter ...Read MoreIn 1969 Marshall McLuhan observed that "today we live invested with an electric information environment that is quite as imperceptible to us as water is to a fish." He was convinced that the new electronic media shape not only the information they convey but also our very consciousness and that in order to actually perceive this a counter environment is needed. To demonstrate his point McLuhan wrote Counterblast. More a manifesto than a book, Counterblast is a typographically explosive compilation of short essays and probes (complex ideas compressed into a few thought-provoking words), all of which focus on the effects of media on the human condition. It could be seen as a compilation of bold headlines and it is hauntingly prescient, as this superbly reproduced facsimile of the original edition will affirm. In true McLuhan style that title 'Counterblast' is a play on the word 'Blast', the name given to a magazine designed by Wyndham Lewis in 1914 and the first publication ever to be set in heavy headline type, albeit in the face of enormous resistance from the London printing establishment who considered it anti-literary.Read Less
Fair. Dust jacket ragged and torn with notable creasing. Library copy with standard marks, labels, pocket, etc. Binding partly split in a couple of places, all pages intact. Staining, chipping, and discoloration on page edges. Light marking to interior. Text and images clear. Suitable as a reading copy if handled with some care. All proceeds from purchases from BooksKC go to benefit the Rehabilitation Institute of Kansas City, a nonprofit organization which provides job services, training, and empl.
Good. A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Fair. Good copy for reading, may have heavy page wear with writing textual notes highlighting or be an heavily used ex library copy with library markings, stickers or stamps. Dust jacket or accessories may not be included.
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