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Conversion Optimization: The Art and Science of Converting Prospects to Customers

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Conversion Optimization: The Art and Science of Converting Prospects to Customers - Saleh, Khalid, and Shukairy, Ayat

How can an online business turn Web site visitors into customers? This guide offers practical advice on how to give Web site visitors the material they need to make a quick buying decision--without driving them away through navigation or information overload.

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