Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition ...
Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition continues to provide the most current and up-to-date content by including coverage on the events over the past year, such as the recession, the terrorist attacks on America, and coverage on the ethical disasters such as the Enron scandal. Realizing that students need a solid understanding of how these events apply to marketing the authors integrate this content throughout the new edition. The changes to this edition are so significant, that this new edition is more like a new text than just a revision.
Very Good. 1305075366 **VERY GOOD BOOK! ! ! NO CD OR ACCESS CODE! ! ! JUST HAS SOME "USED" STICKERS AND TAPE! ! ! HAS A LOT OF HIGHLIGHTS AND MARKINGS! ! ! TIGHT BINDING! ! ! GREAT CUSTOMER SERVICE! ! ! ENERGETIC TEAM! ! ! HONDY *
Fair. Book has signs of cover wear. Inside pages may have highlighting, writing and/or underlining. Used books may have stickers on them. Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN.
Good. Good copy ready to ship same or next day! May not include supplemental materials such as CDs and access codes. Cover shows normal wear and pages contain some marking/highlighting. Choose Expedited Shipping for delivery in 2-6 days! Thank you!
South Western Educational Publishing, Mason, OH
I got this book for my marketing class and I am glad that I did. It is a teacher edition and it arrived just in time! The book was new with no markings and I got it for one third the amount it is worth in the school bookstore. I am very happy with my purchase.
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